Animal Planet's Puppy Bowl 2011 starting

The biggest event on all fours is back! Puppy Bowl returns for its 7th consecutive year with an all-star, all-adorable cast that's ready to mix it up on the grand gridiron of Animal Planet Stadium.
The other big game this Sunday, Feb. 6 is Animal Planet's Puppy Bowl 2011, the adorable alternative to the Super Bowl. The seventh annual two-hour event features a lovable line up of puppies from shelters and rescues across the country engaging in a mock football game where dogs score touchdowns by crossing the goal line with a chew toy.
The Puppy Bowl has grown significantly since starting seven years, attracting about 1.1 million viewers last year.
More importantly, the event helps raise awareness for homeless animals, and encourages people to adopt from shelters.